A few weeks ago, Mike Jeffries, Abercrombie & Fitch CEO, made a Nazi-style remark about not wanting “uncool kids” and plus-size women wearing his designs. A few weeks later, Greg Karber came up with and “Shindler’s list”-type response.
This dude straight up, woke up one morning and said “Fuck Jeffries”. He distributed A&B clothes to the homeless, the “un-cool” of society. Pretty ballsy move, if you ask me. At the same time, heroic.
This is pretty awesome.